Sydney Westra, more commonly known as "Squid," is a bridal, wedding, and lifestyle influencer, as well as a commercial model and actress based in Los Angeles. Her journey began with sharing her own wedding planning experiences, where her creativity, authenticity, and relatability quickly captured the hearts of her audience. Like a cool older sister, Squid is always there, ready to offer advice and guidance to her followers. Her inbox is flooded with messages from brides-to-be seeking recommendations and insights for their upcoming big day. She is known for her inventive wedding concepts, style, witty humor, and her willingness to share vulnerable and motivational moments with her audience. Squid’s goal is to put the love, emotion and mindfulness back at the forefront of weddings.

In 2023, Squid partnered with her best friend, Nate Mulroy, to launch Ballpoint Chapel, a boutique wedding vendor business specializing in bespoke, hand-drawn wedding illustrations. The heartfelt reactions from couples inspired her to continue exploring ways to bring joy and creativity to the wedding industry.

A passionate game and trivia enthusiast—and now a game show winner—Squid combined her love for weddings and games to create The Nearlywed Game, a modern, compact twist on the beloved classic. “I’ve played this game at so many bachelorettes, including my own, but there was never a simple, polished version,” she explains. “I’ve spent hours troubleshooting HDMI connections at Airbnbs or improvising with the iPhone Notes app. I wanted to create a chic, easy-to-use version that’s perfect for gifting or tossing into a purse for a night out.”